Areas of Expertise

Branding

 

By definition, branding is the promotion of products and companies by means of distinctive design, creative assets, and advertising. In the Boss Bee Dictionary, Branding is EVERYTHING! Your brand tells your story and announces who you are to the world.

Field Marketing

 

Getting your business in front of prospects is half of the battle. Field marketing is how you engage potential customers “out in the field”. These initiatives leverage conferences, roundtables, promotions at retail locations or corporate campuses, and anywhere else “in the field”.

Digital Marketing

 

Digital marketing encompasses all marketing efforts made through electronic devices or the internet. Businesses leverage digital channels such as search engines, social media, email, blogs, and other websites to connect with prospective customers.

Social Media

 

In today’s world, you must acknowledge social networking platforms for the powerful marketing tools they are. Campaigns can go viral in hours. Harness the power of the social media revolution by sharing innovative content that followers then share with their social networks to increase brand exposure and broaden customer reach.

Email Marketing

 

Email has become a very popular form of communication in business. The purpose of email marketing is to reach potential customers quickly and increase marketing qualified leads instantaneously. When used as part of a marketing strategy, email can be used to share information with customers, gather marketing data, and encourage prospects to act.

Event Planning & Management

 

Social & corporate event management with client-specific planning & design services for individuals, groups, and businesses, including meetings, conferences, trade shows, roundtables, trainings, webinars, team building activities, social events, and conventions.

Promotions

 

Exciting, fresh promotions aimed to increase awareness, create interest, generate sales or create brand loyalty. From promotional giveaway items and trade show exhibits to strategic pricing, the right promotion can give potential customers the nudge they need to buy.

Lead Generation

 

Attracting and converting strangers into someone who will show interest in your company's products and/or services.

Demand Generation

 

Establishing targeted marketing programs that drive brand awareness and interest in your company as well as it’s products and/or services.

Graphic Design

 

Logos, websites, advertisements, emails, slide decks, business cards, and everything in between are the elements that set the stage for every engagement with you clients, prospects, partners and even your employees. Graphic design is the foundation of building a brand strategy to convert impressions into customers.